DREXEL'S SCHOOL OF EDUCATION
PARTNERSHIP VIEWBOOK DESIGN
ABOUT
When the School of Education faced a critical deadline for a strategic partnership retreat, I stepped in to lead a rapid-fire redesign of their recruitment collateral. Tasked with producing a high-level brochure in under 48 hours, I translated complex program data into a professional, partnership-ready layout that met rigorous brand standards. The project resulted in a $5,000 cost savings for the university and played a central role in successfully onboarding new institutional partners.
ROLE:
Graphic Designer
SKILLS/TOOLS:
Adobe InDesign, Strategic Alignment, Editorial Design, Executive Liaison, Agile Production
PROJECT TAKEAWAYS:
Rapid Response Design & Production, Stakeholder Management, Brand Synthesis & Compliance, Information Architecture
With a 48-hour deadline, I stepped in as the lead designer to complete a partnership viewbook for Drexel University's School of Education. Given only a PDF of the first three pages, I quickly rebuilt the layout from scratch, matching the established design while expanding it into a cohesive publication. Working under a tight timeline required fast decision making, adaptability, and close attention to brand consistency. The final viewbook aligned with Drexel's visual identity and highlighted the School of Education's key strengths for prospective university partners.
CHALLENGE
EXECUTION
I managed rapid-fire revisions made by the Executive Director of Marketing Strategy and the Dean of the College, to ensure the layout met rigorous brand standards and executive expectations. I moved the project from initial layout to final print-ready files in two days.
RESULT
The final viewbook served as the centerpiece of a successful partnership pitch, resulting in a signed agreement between the School of Education and their new partners. This project demonstrates my ability to deliver under extreme pressure without compromising design integrity or brand accuracy
KEY IMPACTS
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Cost Savings: $5,000 (Equivalent to external agency quote)
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Speed: 48-hour turnaround from initial consultation to final print
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Result: successful partnership onboarding for the School of Education
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Reach: Reviewed and approved by the Dean and Executive Director of Marketing for Drexel University
"Erin’s contribution not only saved us significant resources but delivered a polished, professional, and highly creative brochure that perfectly fits our audience. Her ability to find solutions is exactly the quality Drexel needs."
— Jack Barnes, Director of Student Recruitment, Drexel University
