School of Education Viewbook Design
A 48-Hour Rapid Response Project
Background
School of Education Viewbook Design
Role: Graphic Designer
When the School of Education faced a critical deadline for a strategic partnership retreat, I stepped in to lead a rapid-fire redesign of their recruitment collateral. Tasked with producing a high-level brochure in under 48 hours, I translated complex program data into a professional, partnership-ready layout that met rigorous brand standards. The project resulted in a $5,000 cost savings for the university and played a central role in successfully onboarding new institutional partners.
Skills/Tools: Adobe InDesign, Strategic Alignment, Editorial Design, Executive Liaison, Agile Production
Core Competencies/Project Takeaways:
Rapid Response Design & Production, Stakeholder Management, Brand Synthesis & Compliance, Information Architecture
Challenge
Brought in as a lead designer on a critical 48-hour timeline, I was tasked with finalizing a comprehensive viewbook for the Drexel School of Education. The project required immediate synthesis of complex academic data into a high-stakes pitch deck for potential university partners.
I was given the first 3 pages of the viewbook, but not the file so I couldn't easily edit the original version and add on the pages. So I had to essentially start from scratch, while trying to stay true to the original vibe of the first three pages.
The project must be in line with the Drexel brand, while promoting and highlighting the key aspects that represent the School of Education/what make it stand out.
These are the notes and edits I received. Everything else was all me.
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Original Design
My Design
While the original design (left) relied on a dense, single-page format, I re-engineered the content into a dedicated two-page spread (right). This expansion allowed for a more prestigious placement of the Dean’s message and the creation of a high-impact 'Fast Facts' sidebar. By introducing a three-column grid and a sophisticated navy and gold palette, I transformed the information hierarchy into a scannable, executive-level reading experience.
Execution
I managed rapid-fire revisions made by the Executive Director of Marketing Strategy and the Dean of the College, to ensure the layout met rigorous brand standards and executive expectations. I moved the project from initial layout to final print-ready files in two days.
Result
The final viewbook served as the centerpiece of a successful partnership pitch, resulting in a signed agreement between the School of Education and their new partners. This project demonstrates my ability to deliver under extreme pressure without compromising design integrity or brand accuracy
"Erin’s contribution not only saved us significant resources but delivered a polished, professional, and highly creative brochure that perfectly fits our audience. Her ability to find solutions is exactly the quality Drexel needs."
— Jack Barnes, Director of Student Recruitment, Drexel University
KEY IMPACTS
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Cost Savings: $5,000 (Equivalent to external agency quote)
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Speed: 48-hour turnaround from initial consultation to final print
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Result: successful partnership onboarding for the School of Education
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Reach: Reviewed and approved by the Dean and Executive Director of Marketing for Drexel University
Final Spread
