WESTPHAL COLLEGE
PROGRAM SPOTLIGHT SERIES
ABOUT
To strengthen undergraduate recruitment materials, I created a series of seven program specific two page brochures for print and digital use. Using the university's approved academic catalog, I adapted existing content into a concise, engaging format while maintaining brand standards and consistency across all pieces. Working in Adobe InDesign, I customized each brochure with program specific imagery and layout refinements, resulting in a cohesive suite of recruitment collateral that clearly highlighted each program's unique strengths.
ROLE:
Graphic Designer & Copywriter
SKILLS/TOOLS:
Adobe InDesign, Copywriting, Content Adaptation, Layout Production, Brand Guidelines, Visual Consistency
CORE COMPETENCIES/PROJECT TAKEAWAYS:
Editorial Design, Information Architecture, Brand Consistency, Content Organization, Multi-Asset Production, Cross-Program Standardization
OBJECTIVE
Using an established design template and brand guidelines, I created each 2-pager with program-specific content and imagery, making light layout adjustments as needed to support clarity and balance.
A key focus of the project was ensuring uniform structure and tone across all seven pieces while allowing each program’s unique information to be clearly communicated.
PROCESS
My process included drafting and refining copy, aligning content to the template system, and collaborating with the Marketing Director for review and approval. The final set functions as a cohesive, scalable system that supports clear program communication across multiple formats.
FINAL PROJECTS
